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<p style="text-align: center;">From Nike's "swoosh" symbol to Starbucks' twin-tailed mermaid or siren, the world's largest companies take great care of their logos.</p>
<p style="text-align: center;">For most people the logos of such firms immediately connect our minds to the business in question, without the need to see its name.</p>
<p style="text-align: center;">Think of the golden arches of a popular fast-food chain, or the apple with a bite taken out of it representing a certain computer company.</p>
<p style="text-align: center;">This type of instant recognition is the holy grail for a business.</p>
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